About
Our Story, Your Perfume
We don't just sell essences, we tell invisible stories that leave a mark.
Each of our creations is an olfactory work of art, entirely made in Italy in compliance with the most stringent regulations. We are proud to use only vegan and cruelty-free formulas , because we believe that beauty should be ethical and sustainable.
Our commitment is reflected in the goals we have achieved and in the trust of our community:
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Industry recognition: Our fragrances have been officially listed and reviewed on the prestigious perfumery portal Fragrantica .
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Customer Trust: With over 16,000 excellent reviews on Trustpilot , our customers are our greatest reward.
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Certified Success: Officially recognized by Shopify on April 3, 2023 for surpassing 10,000 orders , and most recently on June 13, 2025 for reaching a staggering 100,000 orders .
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Social Community: Our story is amplified by a community of over 146,000 followers on Facebook , 145,000 on Instagram , and 172,000 on TikTok .
Varriale Profumi is not just a brand, it is a sensory journey that celebrates Italian excellence and the beauty of those who wear it.
Quality first
We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.
Humble beginnings
Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.
